Like many other questions with  images, this one also is ‘too obvious’ and gives away the answer a bit too quickly…! The heading / title itself  is the give-away in this case.

Remove the matchsticks marked in Grey in the image below to get (the word) TEN.

Add two sticks forming a cross (+) in the middle of the square, taking the total No of sticks 6. This will create 4 smaller squares inside the outer square, making the total No. of squares 5.

How about VIJAYAWADA??

12345 = VIJAY
567 = YAW => Jumbled WAY 
8 & 10: A
9: D (4th in alphabet)

MEDAL

1. ME
2. MED
3. LAD
4.  ADE

WHAT goes up MUST COME down…!

A Meta-four… err… METAPHOR?

STAND – up Comedy